Fashion One Spotlights Kate Bosworth for Topshop’s holiday campaignAfter Topshop launched its first ever Christmas advertising campaign -- which allowed fans of the brand to guess the star with a #whosthatgirl hashtag, the mystery star and face of the holiday season has been revealed as Kate Bosworth.
Topshop initially uploaded a series of videos to YouTube featuring a 'mystery star'. The London fashion institution had asked fans to guess the identity of the mystery celebrity via the Topshop twitter account. The winner of the competition will win a shopping spree worth £500 ($800).
In the two and a half minute video shot inside a retro London theater, Kate stands on a grand piano under a giant chandelier and sings a version of Christmas pop standard "Winter Wonderland." Snow begins to fall as she sings in the short film which was directed by her boyfriend filmaker Michael Polish.
Kate Phelan, creative director of Topshop, told Marie Claire: "I think Kate looks effortlessly cool in this film, her voice is spellbinding and I can imagine every girl will want to be wearing Topshop this Christmas when they see her performance."
Previous teasers featured Kate hidden, lit dramatically from behind, and hinted at the December 4 reveal. The store trailed #whosthatgirl hashtags across their social media empire including Facebook and Instagram to drum up interest.
Kate Bosworth is know for her style maven tendencies and fronted fashion designer Vanessa Bruno's Fall 2011 campaign.
Kate Bosworth stars in Winter Wonderland - A Christmas film by Topshop