A Rockin’ Fashion Sense at Tommy Hilfiger Spring/Summer 2015
Tommy Hilfiger's empire, according to Jess Cartner-Morley at The Guardian, is built upon making his customers feel “connected to the gloss and glamour of pop culture and to an aspirational lifestyle.” If this is so, one can only assume Hilfiger has designated the rock music festival-goer as Spring 2015's primary aspiration.
Nearly everything about this collection and its show at the Mercedes-Benz Fashion Week is a flashback from the late 1960s and early 1970s. Even the stage is almost a mirror of The Beatles' Sgt. Pepper's Lonely Hearts Club Band album art.
On the catwalk, garment colors are bold, often set upon Hilfiger's trademark red and black. Stripes of all widths are prominent, as well as a motif of oversized stars and other star-studded riffs. Hilfiger also employs a slightly androgyne look for this collection, using drummer-boy jackets, long vests and military capes paired with skinny Lurex scarves, bell-bottoms and flares, finished with ankle boots.
In this video, we hear from runway model (and daughter of Mick) Georgia May Jagger—another nod to the 1960s—who glows that this collection is “the best he's ever done.” It is this use of celebrity, a trend in haute couture which Hilfiger himself started in the 1990s, that goes some way to help keep the Hilfiger brand in consumers's closets.