Kate Spade’s Asian Expansion & Marc Jacobs Twitter ModelsKate Spade Tokyo
American fashion house Kate Spade, characterized by its bold and brightly colored designs, is set to open its first flagship store outside of the US, in the exclusive Ginza neighborhood of Tokyo—an area famous for playing host to a plethora of high-end boutiques and department stores. The Japanese market is an important one for the brand with strong and continual yearly growth, a fact recognized by Kate Spade’s plans to open five additional stores in Japan during the year, including one in Tokyo’s fashion mecca Harajuku and one in Osaka city. The aggressive expansion in Japan is part of Kate Spade’s ongoing efforts to develop the brand’s presence in the Asian region, with plans to open ten stores in China during the course of 2014.
Pepsi’s Fashion Line
In an unlikely entrance into the fashion market, American food and beverage multinational corporation PepsiCo is set to launch a capsule collection “Live For Now” to coincide with the upcoming 2014 Football World Cup. The limited edition line will prominently feature the brand’s signature red, white and blue color scheme and will include apparel, accessories, electronics and skateboards, with Pepsi collaborating with a host of creative companies including Bang and Olufsen, Original Penguin, Goodlife, Del Toro and SHUT. The collection will be available at Bloomingdales stores in the US, high-end boutique Colette in Paris, and exclusive department store Liberty in London, along with selected online vendors.
Marc Jacobs Twitter Model
Twitter and social media has become an ubiquitous tool to connect individuals with each other and with the wider world in general. Marc Jacobs has embraced the technology by launching a competition to cast models for its Fall 2014 campaign on Twitter and Instagram, allowing the model hopeful to simply post a photo of themselves with the relevant hashtag to be up for consideration.