Jourdan Dunn: Supermodel Turned Designer

Jourdan Dunn is working with Fluid World to create a clothing line for children and young adults. The 24-year-old model best known for leading Maybelline’s latest campaign, but has clocked campaigns with Balmain, DKNY, Victoria's Secret and Topshop and walked in the Olympics closing ceremony alongside supermodels Naomi Campbell and Kate Moss. Her collection with Fluid World will focus on jeans, jackets, T-shirts, leggings, and accessories.

Photo courtesy of Jourdan Dunn via Instagram.


Her inspiration and partner in designing the line is her 5-year-old son, Riley, who she said has been helping her choose the colours and designs. Riley was diagnosed with sickle cell anemia which has led Jourdan to be actively involved as the Parent Ambassador for the Sickle Cell Disease Association of America.

The stunning beauty said, “I love kid's clothes and have been obsessed with them ever since my son was born. 'Through my career in fashion I have come to love and respect great design, and as a mum I also expect great quality and value for money, as well as the coolest clothes for my son Riley.I am thrilled to be working with Fluid World, and I am looking forward to developing my own collection and turning my ideas into reality.”

The CEO of Fluid World, Andrew Lane, said, “Jourdan Dunn is a fashion icon who sets trends and influences style. I am delighted to be working with her on this exciting project and bringing her cool urban style to a wider audience.”
Blaine  Fuller
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