Damson Madder expands into eyewear for fifth anniversary

London-based fashion brand Damson Madder is marking its fifth anniversary by launching its first-ever eyewear collection. This expansion is part of a month-long marketing campaign celebrating the milestone, alongside the release of its Spring/Summer 2025 collection.The brand's debut eyewear line builds on its commitment to ethical production, high-quality craftsmanship, and affordability. The collection features seven distinct sunglasses styles, all crafted from 100 percent recycled cellulose acetate and fitted with polarized lenses. Each pair comes with a cork case, reinforcing the brand’s sustainable approach.Coinciding with this release, the Spring/Summer 2025 collection showcases Damson Madder’s signature vintage-inspired aesthetic. The collection draws influence

from European road trips and flea market treasures, reflected in culottes, graphic t-shirts, and broderie garments. Many pieces also feature original illustrations by creative director Fontaine Anderson.