Bordeaux is a port city on the Garonne River in southwestern France. The city is the ninth largest in France and is known for being a metropolitan area and the world's major wine industry capital since the 8th century. It is home to the world's main wine fair, Vinexpo and the wine economy in this area takes around 14.5 billion euros each year.

The historic part of the city is on the UNESCO World Heritage List as "an outstanding urban and architectural ensemble" of the 18th century. The Bordeaux region is tremendously attractive thanks to its wonderful architectural heritage, many cultural assets and, of course, world-class food and wine. Bernard Magrez therefore decided to create a holiday concept to showcase these unique charms : Bernard Magrez Luxury Wine Tourism.

In addition to tailor-made escapades in the wine country, he offers other sorts of à la carte trips and discoveries, planned with good taste and refinement.