DESIGN GENIUS: LONDON
“I always create and I always take things that I have like old clothes that I have in my home and create something new.”
Reut Shalev from Tel Aviv is a self-taught neophyte designer who started creating her own clothes at the age of 10. Reut, a degree-holder in Business and Marketing, is a fashion lover and stylist who was determined to pursue her passion and learn it professionally. With only a limited budget to live and work with, Reut is used to creating new things from what she already has. She also has a knack for sensing new trends even before they are available in the shops. She loves to do little projects like making festival costumes and party clothes for her friends and herself. Now, Ruet is eager to create a brand of her own and someday make it big in the industry.